Online reputation management is a combination of techniques and strategies structured to monitor and protect company/organization online image.
The best strategy implementation of ORM is to defend against threats to your online business image. In the digital era, you can easily be attacked by criticizers. This is good from a freedom of opinion perspective. But, it is very bad for your organization if it is attacked.
As more consumers turn to the internet as a primary source of information and research, businesses are presented with both magnificent opportunities.
Businesses can be reachable to consumers through online channels. Search engine optimization, pay-per-click and social media marketing are just a few of the new techniques which can be used to connect clients and customers.
On the other side, the Digital Marketing is a very good platform than traditional marketing. Virtually anyone or organization can do anything with minimal effort and cost and make their opinion spread.
In order to increase reputation for an organization, following online media to be monitoreF:
- Social Networks
- Consumer reviews
- Article Submission directories
- user generated content
- Blogs & communities
- PR Activity
- Listen to customers to improve customer satisfaction
- Monitor competitors and customer perception
- prepare for bad comments and critics